EVALUATE
YOUR MARKETING CAPABILITIES WITH THE BENCHMARK
In the frame of the EU research project TRUEFOOD (Traditional United Europe Food), the University of Milan (Italy) with the collaboration of Ghent University (Belgium), Campden & Chorleywood (Hungary) and PEGroup (Italy) developed a self evaluating tool for traditional food firms related to their marketing management capabilities
What will you have?
1. You will know your marketing performances and how you can improve them
2. You will know the weaknesses and the strengthens of your system and you might conclude if you are competitive
3. You will investigate your relationships with the other components of the supply chain you belong to
4. You will compare your marketing management capabilities with competitors from all over Europe
How does it work?
1. Click on the flag below to access to the questionnaire
2. Filling this questionnaire will take you about 7 minutes
3. After filling the questionnaire, you will receive a confirmation e-mail immediately and a report with the score reflecting your marketing management capabilities.
Updated Risults:
Up to today the average score is 6.89/10.00.
| Marketing performances | Average score (the maximum score is 10.00) |
| Information
|
7.13 |
| Objectives | 7.01 |
| Organisation | 6.5 |
| Evaluation | 6.34 |
| Development | 7.05 |
Any information supplied to the TRUEFOOD project will be treated as strictly
confidential
